Clean or Simple: Use minimal, san serif fonts with a modern and neat look.In each of the cases, the fonts to be used need to support the content style.įollowing are the major types of content you will get and the corresponding font style that you can use: Or the design is related to sports or women cosmetics.
For example, content could be educational and long or promotional with a short call to action. As a designer, you need to first understand the content and what you are trying to communicate, and to whom. This is generally governed by the content style, the target audience, and the purpose of the content. Not any font can be used in any design there has to be well-thought logic and design concept behind the usage of any font. This advanced knowledge will help you identify the fonts in a better way. Along with this, it will also be useful if you understand a few more terms about typography, such as kerning, glyph, stem, counter, etc. While there are more detailed categories for fonts, understanding the above should be good enough to help, you improve font pairing. Decorative: Fonts that have a more vintage or hand-drawn feel can be used for ornamental purposes.Display: Fonts specially created for headings and look good only when used for smaller text in big size.Script: Fonts that have all letters connected and look like cursive writing done through the hand.Sans Serif: Fonts opposite Serif- meaning those who do not have the embellishments after the letter stroke.Serif: Fonts with a small extension or small feet are called embellishments after the letter stroke.This will help you understand this guide better and empower you to make better choices whenever you work with fonts. You may not have 100% knowledge of this science, but you must know the basic terms and the type of fonts. The science of typography is very vast and detailed. For this, we have collated the ultimate font pairing cheat sheet that will help designers choose the right fonts for their design. If not that, then at least you should know the basics of font pairing and follow that. Rather you should have your set of font combinations ready. Then some designers spend a lot of hours trying to get their font combination perfect.Īs a designer, you do not want to be either of them. The result of their design is not that great. Some designers undermine the importance of font pairing and go with either the traditional and overused pairs or just with two random fonts.
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